Cycle Lab and Giant Bicycles: A New Era Starts Now!

Cycle Lab Partners with Giant Bicycles to Expand South Africa’s Premium Cycling Offering
22 February 2025 – Johannesburg, South Africa

South Africa’s largest multi-brand cycling retailer, Cycle Lab, has officially added Giant Bicycles—one of the world’s most iconic performance and recreational cycling brands—to its growing range. This exciting collaboration brings even more world-class cycling options to South African riders looking for premium mountain bikes, road bikes, gravel bikes, and e-bikes.

The partnership was officially launched on Saturday, 22 February 2025, with a special celebration at Cycle Lab Fourways, the flagship store and one of the largest bike shops in the Southern Hemisphere.

A Partnership Backed by Decades of Cycling Expertise

Cycle Lab, established in 1995 and celebrating its 30th anniversary this year, continues to evolve its offering to meet the needs of all cyclists—from first-time riders to seasoned pros. Giant Bicycles, with a long-standing global reputation for innovation and rider-focused design, now joins Cycle Lab’s premium lineup, strengthening its position as the ultimate destination for South African cyclists.

“This partnership allows us to offer an even broader range of quality bikes to South African riders,” says Taryn Henstock, Cycling Marketing Manager at MoreCorp Group. “Giant is a globally respected brand, and we’re excited to grow its presence locally through our stores.”

Oli Munnik, Brand Manager for Giant Bicycles, adds: “We’re thrilled to see Giant’s retail footprint grow in South Africa alongside Cycle Lab. Riders can look forward to a versatile range of road, gravel, MTB, and e-bikes, supported by a wide selection of premium cycling gear.”

Which Giant Bikes Are Available at Cycle Lab?

Starting February 2025, Cycle Lab stores nationwide will carry a curated selection of Giant’s best, built for speed, adventure, and everything in between:

• Giant Anthem – Short-travel full-suspension MTB for XCO, marathon, and stage races.

• Giant Stance – Accessible mid-travel trail MTB for everyday adventures.

• Giant Trance – Trail-ready full-suspension MTB for technical terrain.

• Giant TCR – Lightweight, race-tuned road bike built for performance.

• Giant Propel – Aerodynamic speed machine for serious road racing.

• Giant Revolt – All-road gravel bike that blends comfort and capability.

• Giant Defy E+ – Endurance-focused e-road bike for longer assisted rides.
  
  

Whether you ride for fitness, competition, or pure enjoyment, there’s now a Giant bike for every goal and terrain at Cycle Lab.

Why This Matters for South African Cyclists

Cycle Lab continues to deliver on its promise to be South Africa’s top-tier cycling destination. With the addition of Giant, customers now have access to industry-leading technology backed by Cycle Lab’s expert fitting services, professional workshops, and an unmatched selection of cycling gear.

If you’re looking to buy a Giant bike in South Africa, Cycle Lab is the place to start. Visit your nearest Cycle Lab store or shop online to explore the full range.

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