Ride Like a Champion: The Giant Anthem – Now at Cycle Lab

Alan Hatherly’s Giant Momentum: 2025’s Rise to Five Wins & Second World Crown

Alan Hatherly is on fire in 2025 — stacking wins, making history, and flying the South African flag high. Riding for the Giant Factory Off-Road Team, he’s showing exactly what happens when raw talent meets cutting-edge performance.

A Season Full of Wins

2024 was already career-defining: UCI XCO World Cup Series Champion, Olympic bronze medalist, and World Champion. But 2025 has raised the bar even higher. By mid-season, Hatherly’s tally is already pushing 2 wins across MTB and road racing, a combination that proves both versatility and dominance.

• Hell of the South (Momentum Medical Scheme Attakwas Extreme): His year started with a statement in South Africa. Known as the “Hell of the South,” this ultra-demanding race chews up riders with heat, rock, and relentless climbs. Hatherly didn’t just win — he controlled the race with authority, breaking clear and riding solo to victory.
• SA National Time Trial Championship: Switching disciplines didn’t slow him down. On the road, Hatherly took the national TT title, proving he’s not just a mountain bike star but one of the country’s most complete cyclists.
• UCI Mountain Bike World Championships, Crans-Montana: The jewel of his 2025 season so far.

Crans-Montana: A Win for the Ages

The World Championships in Crans-Montana, Switzerland, were brutal. Thin air, steep climbs, and a technical descent that tested nerve and skill.

He attacked early, riding with confidence on the climbs and carving the descents with surgical precision. His rivals tried to close the gap, but by mid-race it was clear: he was untouchable. Crossing the line, arms raised, he secured World Championships in Elite Men’s

For South Africa, it was a proud moment: a rider from Durban, racing against the best in Europe, wearing the rainbow stripes again. For Giant, it was validation of the partnership between athlete and technology at the highest level. And for fans? It was the kind of ride that inspires a new generation to believe that the top of the podium is within reach.

The Giant Anthem — Race DNA for Every Rider

Alan Hatherly’s success is built on years of dedication, training, and pro-level support. But the same DNA that fuels his wins runs through Giant’s bikes available to the public.

At Cycle Lab, riders can get their hands on the Giant Anthem Advanced 29 range — bikes born from the same philosophy of speed, precision, and modern XC performance.

• Advanced Composite frame keeps weight low while delivering stiffness for explosive acceleration.
• Maestro suspension handles technical trails with balance and control.
• 29-inch wheels roll fast and hold momentum on demanding climbs and descents.

Whether you’re targeting podiums, chasing personal bests, or just wanting a bike that handles trails with race-bred sharpness, the Anthem lineup delivers. Explore the Giant Anthem at Cycle Lab.

Making South Africa Proud

Alan Hatherly’s 2025 campaign is more than a string of results. It’s a statement that South African cycling belongs on the world stage. From dusty trails at home to global arenas like Crans-Montana, he’s carrying the flag higher than ever before.

And with more races ahead this season, the story isn’t finished. If his form continues, “three wins in 2025” may just be the beginning of something much bigger.

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