The Cycle Lab brand was established in 1995 through humble beginnings in the garage of professional cyclist, Andrew Mclean. Initially Cycle Lab set out to be an indoor training facility, using heart-rate monitors, which in those days, was cutting edge technology. It wasn’t long until the garage was out grown, and a new home had to be found in Woodmead, where a workshop and small retail aspect were added.
Cycle Lab opened its first mega store in Fourways, where two large spinning studios and a retail floor were the conduits to introducing people to cycling as a lifestyle. Soon after, the Cycle Lab brand was expanded into other areas of South Africa utilising a franchise model.
In 2014 Cycle Lab was acquired by the Morecorp group, who set out to accelerate the pursuit of the Cycle Lab dream; To make friends and enhance their lives by inspiring them to cycle more often with greater enjoyment. Today Cycle Lab operate five successful megastores and an online store, making Cycle Lab South Africa’s largest specialist cycling retailer.
Our Mission
Make friends and enhance their lives by inspiring them to cycle more often with greater enjoyment.
Our Values
Our values have evolved organically in our business over time. Every person who works at MoreCorp takes these values to heart, and applies them to their work. In this sense, our values are a blueprint for our distinctive approach to our business.
We operate according to the following values:
- I am passionate about our people, our business and our brands
- I show respect
- I am accountable
- I can do
- I treat members and guests as my friends
- I act with integrity
- I communicate candidly
- I embrace change and constantly reinvent myself
- I have a hunger to learn
- I do more with less
