How Cycle Lab follows you from first pedal to finish line
Ever wondered how so much of what Cycle Lab offers actually fits together? You earn rewards for riding. You join a group ride. You visit a bike park. You pop into a store. It can feel like a lot of different things, but it's all designed to work as one system, built around you and every stage of your cycling journey.
Ride with your Strava connected and you're already earning rewards without thinking about it. Those rewards can go towards a service, a voucher for a friend, or gear you've had your eye on. Join a group ride and you'll meet the people who make the whole thing worth doing. Visit a Multipark or a store and everything you've earned becomes something real in your hands.
That's the idea behind everything we do. Six parts, working together, so that wherever you start, you'll always know where to go next. Follow the thread below and you'll see exactly how. It starts the moment you get on your bike.
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MyCycleLifeThink of MyCycleLife as your cycling companion, it connects you to everything else on this page, shopping, training, riding, racing and social experiences, all from one place. Connect your Strava and you'll start earning without doing anything different. MyCycleLife learns how you ride and rewards you for doing more of it, with personalised recommendations and offers built around your own cycling journey.
But rewards mean more when there's a crew around you to earn them with. |
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Cycle Lab ActiveSo once your rewards are ticking over, the next step is finding your people. Cycle Lab Active is a membership community that connects riders of every level through marshal-led road and mountain bike rides, group outrides, and local meet-ups. Members get invited to workshop events and industry talks, and receive branded gear, think jerseys, socks, snoods and an ICE ID bracelet, as part of the package.
And once you and your group have somewhere regular to ride, the numbers start to add up. |
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9 Retail stores nationwide 22 Bike parks to explore 3700+ Riders Earning Rewards |
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MultiparksNumbers like that need somewhere to happen. MultiPark connects you to 22 bike parks across Gauteng and KwaZulu-Natal through, so you're never far from a great trail. One membership, cashless entry, and unlimited access to a variety of world-class parks at a fraction of what you'd pay visiting them individually. Whether it's a quiet loop on your own or a full family race day, this is where your riding actually happens.
And when your bike needs a little help keeping up with you, that's where our stores come in. |
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StoresThis is where it all becomes real. Cycle Lab was founded in 1995 by former professional cyclist Andrew McLean, and today it's South Africa's fastest-growing specialist cycling retailer, with flagship stores in key locations around the country. Walk into any store and you'll find people who ride themselves, ready to help you find the right gear or fix what's not working. It's also where those MyCycleLife vouchers actually get spent, and where you can book your bike in for a service.
And if riding has already become part of your life, chances are you'd love to see your kids catch the same bug. |
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"I joined Cycle Lab Active for the marshal-led rides. Now I've got my Cycle Lab kit, my MultiPark membership, and my kids race in the Schools MTB Series." — Cycle Lab Active member |
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School SeriesGot kids who love riding? The Cycle Lab Schools Mountain Bike Series is South Africa's largest inter-schools mountain bike league, and it's grown fast: from 600 riders in its first season back in 2022 to over 1,500 riders from nearly 100 schools today. Five races take place across Gauteng each season, with extra rounds in KwaZulu-Natal, all building towards a National Final. Categories run from U13 to U19, for both boys and girls, so there's a race for your child wherever they're at.
And whether you're signing your child up or booking your own workshop slot, it all comes back to one place. |
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WebsiteNot near a store right now? Everything you've just read, rewards, group rides, park visits, School Series sign-ups, it all ties together online too, so you're never far from what you need. Redeem a voucher at midnight or compare two bikes side by side before you've even set foot in a store.
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"However you get started, a store visit, a group ride, a school race, we've built the path to carry you to what's next." It's all working for youSo back to that first question: how does it all fit together? Your rewards fund your gear. Your group gives your rewards a reason. Your local park gives your group somewhere to ride. Your store keeps the bike underneath you running. Your kids get their own version of the same story. And the website holds all of it together, wherever you are. One system, built around one thing: you, on your bike, going further. |
Ready to get more out of your riding?
Join MyCycleLife and start earning rewards on the riding you already do.
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